"To Whom Much Is Given, Much Is Required"
Terrie is a social worker by training. She is a public relations professional by her own design. She is a published author, a sought-after lecturer, a dealmaker, a mentor, an executive coach, a community activist. But first and foremost Terrie Williams is a people person-one who cares about other folks and one who passionately believes that we are here on the planet to hold each other up. And she takes to heart-and to action by the things that she does-the quote above.
Terrie Williams is a success story-one built on the foundation of the countless friends, contacts, mentors and business associates that have helped her rise to the pinnacle of her profession. "I have been blessed," Terrie says. "And I know that the best way to say thank you to all those who have done so much for me is to give something back and pass it on to those who will follow us."
When Terrie opened the doors of her Agency in 1988 it wasn't as much the launch of an entrepreneurial genius as it was a way for Terrie to use her expertise as a social worker and a people person to help others help themselves (and others). "I knew I had to have my own business. It was in my blood. Public relations-or people relations as I call it-seemed a natural progression."
Over the years Terrie's Agency has handled the biggest names in entertainment, sports, business and politics. And today the Agency is considered one of the country's premiere public relations and communications firms.
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In September 1994 Warner Books published Terrie's The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World. The best-selling book on developing business practices is now in paperback and includes a foreword by Bill Cosby and a preface by Jonathan M. Tisch, the president and CEO of Loews Hotels.
The Personal Touch has been used as a guide at business workshops, lectures and corporate success courses given across the country. Terrie is currently working on a version of The Personal Touch for teenagers tentatively titled Stay Strong: Life Lessons for Teens that will be published by Scholastic in the Spring of 2001.
She is also writing an inspirational, self-help book called A Plentiful Harvest: Creating Balance and Harmony Through Seven Living Virtues due out in 2001 by Warner Books. And she is working on yet another project-a motivational, personal advancement book that will offer insightful tools for self-promotion-with Joe Cooney, the co-author of The Personal Touch.
Companies and organizations also have realized the need for new marketing strategies, and the likes of Revlon, The National Basketball Association, The National Hockey League and Nickelodeon have sought out Terrie to provide them with the proper tools to promote their programs, and the keys to understanding, acceptance and success in a multicultural market.
Terrie is also one of the country's most highly sought-after speakers, and has shared her own brand of success and personal development strategies with numerous Fortune 500 companies, and organizations such as New York University's Continuing Education Program, the New School for Social Research, and The National Hockey League, The National Basketball Association and The National Football League.
A licensed social worker, Terrie also counsels professional athletes, at-risk youth and non-profit organizations that work with young adults and children (see below). She also devotes a good portion of her professional life to assisting individuals who want to pursue a career in public relations and communications.
One of Terrie's favorite phrases is: "There Are No Other People's Children." The children-our children-are our future, Terrie believes. And that's why she devotes as much time as she can to young people-all in an effort to help them realize their dreams and their potential.
One of Terrie's nearest and dearest volunteer efforts is working with the young men from New York City's Kaplan House. The residential facility offers troubled young men support programs and a variety of services to help them lead productive lives. Terrie often drops by Kaplan House with celebrities or pro athletes who take the time to talk with the kids about persevering and overcoming challenges. She also takes some of them to high-profile events and family functions so they can experience new opportunities and aspire to greater heights.
Kaplan House is a program of the Jewish Board of Family and Children's Services. For more information go to www.jbfcs.org
Terrie has shared her time, talent and resources with a number of other charitable and civic organizations-all in her continuing effort to help others be the best they can be. Terrie has volunteered for: The YWCA; Big Brothers/Big Sisters of America; RYSE (Reaching Youth through Saturday Education), a program developed by First Choice Group that supplements the traditional education of inner city youths ages 11-13; and Public Allies New York, an organization that builds strong community leadership among young adults through full-time professional apprenticeships in nonprofit organizations, leadership training, and team service.
Terrie's success story has been featured in numerous publications, including The Washington Post, The Boston Globe, Crain's New York Business, The New York Daily News, and People, ESSENCE and Adweek magazines. Awards and honors she has received include: The New York Women in Communications Matrix Award in Public Relations (she is the first and only woman of color to be so honored in the 31-year history of the award); the PRSA New York Chapter's Phillip Dorf Mentoring Award; and The Citizen's Committee for the New York Marietta Tree Award for Public Service.
In 1998 Terrie donated a collection of her business and personal papers to Howard University's Moorland-Spingarn Research Center, the center's first gift of material specific to the public relations field. The center is the world's largest, most comprehensive repository of information and materials about and by people of African descent. It houses the works of such legendary figures as Phyllis Wheatley, Frederick Douglass, W.E.B. DuBois, Alice Walker, James Baldwin and Toni Morrison.
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