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Personal Touch Who We Are / Where We're Going As the new millennium dawns bright and clear with new opportunity, The Terrie Williams Agency-one of the country's leading public relations and communications firms-stands poised to effectively utilize its expertise, non-paralleled national connections and impeccable work ethic to provide its clients with its unique and success-oriented brand of service. The story of Terrie Williams and her Agency has, over the last dozen years, been well documented and chronicled. It is a tale of dedication and determination, and of applying a simple philosophy and work ethic that has enabled her to achieve a level of success rarely found in the annals of business history. In February 1988 The Terrie Williams Agency officially began doing business. Geared initially to handle entertainers and celebrities, Terrie opened the doors to her new company by signing as her first clients two of the biggest names in the world: box office powerhouse Eddie Murphy; and Miles Davis, a true legend and one of the most influential jazz artists history will ever record. A little more than six years after her entrepreneurial debut, Terrie wrote her first book: The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World. Published in 1994 by Warner Books, it quickly became a bestseller and has become a bible for anyone who wants to excel in a high-tech, fast-moving, ever-impersonal world. The link between what led Terrie to hang her own shingle and later author a book is dutifully illustrated in the aforementioned title The Personal Touch. Because although Terrie has achieved success and a stellar reputation as a businesswoman, she is-first and foremost-a human being who genuinely cares about other people. As Bill Cosby wrote in the foreword of The Personal Touch: "Terrie Williams knows how to deal with people, and she knows how to treat everyone with respect. To be able to understand and handle human behavior-and then apply that 'personal touch' at work-requires a person who is listening, who is way ahead, who is respectful. Terrie is that person." About The Agency It is a philosophy and a way of life for Terrie-and the Agency. As Terrie says, "I always knew I would open my own company. Not that I'm the greatest businessperson. It's just that I had to do this. And I knew if I applied my formulas for success-based on the main fact that we are all here on the planet to support one another as human beings-I would be able to accomplish a lot. And I'd be able to help a lot of people." Over the years, Agency clients-a veritable Who's Who of the famous and the well-known, as well as top-notch businesses and Fortune 500 companies-have all reaped the benefits of Terrie's personal touch philosophy, meticulous work ethic and particular brand of service. For a Complete List of Agency Clients click here. Today, the Agency provides "people relations," executive coaching, marketing and communications advice, individual and corporate counseling, and the "art of making the deal" services to its clients. Terrie knows that bringing together the right people, at the right time, for the right project is the key to success. And as we become an increasingly multi-cultural society of the 21st Century, Terrie realizes the importance of reaching the diverse consumer and the communities that are becoming powerful forces across the country. Companies and organizations also have realized the need for new marketing strategies, and the likes of Revlon, The National Basketball Association, The National Hockey League and Nickelodeon have sought out Terrie to provide them with the proper tools to promote their programs, and the keys to understanding, acceptance and success in a multicultural market. "Our goal -- whether it be for an individual, a small business or a major corporation -- is to assist our clients in reaching their optimum level of success and achievement," says Terrie. "We can help them increase their strategic thinking, improve their communications skills, enhance their self-image, provide the proper connections, and further develop their goals. Everyone is going after the same thing, and we can make a difference in a highly competitive environment. "It's all about dealing with people as people, and the importance of establishing and maintaining the proper relationships." The philosophy of Terrie and the Agency is a simple one -- treat everyone with respect and support one another. And in a complex world it is a clear and easy solution -- one that when applied, as Terrie does, can reap the rewards of success for any venture. > Back to Top |